As every year, the major manufacturers present their new models of high-end smartphones. Prices are high as always, but a new trend settle for a few months: that of "luxury" versions of the same model, justifying a higher price by a new design and the finest materials. But what does he hide behind this new strategy and these exorbitant prices? Think together the question.
But it is in design and materials that brands are betting big on this segment. Having the thinnest smartphone screen frame with virtually no border has become an important marketing issue that can be put forward to the consumer.
The use of glass, leather or aluminum are also in luxury products that they exhibit self, as can be done with a nice watch. Brands know, licked a product design with high-quality materials can be sold very expensive, Apple has understood this by displaying a 1019 euros for the most expensive smartphone version of its iPhone 6 Plus.
Discover: HTC One M9: all you need to know about the upcoming HTC smartphone!
This is a perfect opportunity for brands to offer more variation with a datasheet a little more muscular and a few dollars more on the bill. On larger versions, brands add such a qHD resolution or a bigger battery, giving additional arguments to the product, and justifying the highest award (according to them).
You Like the S6 but curved screen of S6 Edge take your eye? Left to take the high-end, why not take the one you really want? When you spend 650 euros, are you really 50 or almost 100 euros? If you take the best of the best, you will be quiet several years ... or until the next model in 8 months! You understood, high tariffs are not an obstacle for everyone, and the brands know how to be convincing.
Read: LG G4: all the latest information about the upcoming Korean phone
This is also the same goes for certain components. Mobile processors are often the same on the high end or have very similar performance and more than sufficient for all common uses. We also find the same image sensors on different models. All of which, for an experienced user, feel warmed or minor changes.
That leaves the design, development and use of different materials to stand out. The appearance of a phone is extremely important in the act of purchase, and the marks put the package on this point to distinguish themselves and to convince us that we must regularly change the smartphone, because our old model was further dropped. Now it's for you to tell us what do you think of this trend of high-end smartphones and their prices?
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| Samsung Galaxy S6 Edge |
All trademarks are getting into.
Since the launch of the iPhone 6 and iPhone 6 Plus, all the brands seem to follow the trend of versions "more" for their latest high-end smartphones. This is the case of the S6 and S6 Edge , but also offering a LG G4 Leather Version salted rate. HTC and its One M9 Plus also follow this trend. All these products have in common to propose the very best, at a rate between 700 and 1000 euros for the most expensive smartphones. To a lesser extent, Huawei also apply this strategy with its P8 and P8 Max , the price rises to 650 euros.Natural materials, the smartphone as a luxury object.
How do they justify brands such high prices? Through design and conception "premium" products that use noble manners and take on board the latest technologies. A bigger screen with better definition, a fingerprint reader, a more substantial battery, all arguments to suggest a more expensive smartphone version of the base model. |
| LG G4 Most Expensive Smartphone |
But it is in design and materials that brands are betting big on this segment. Having the thinnest smartphone screen frame with virtually no border has become an important marketing issue that can be put forward to the consumer.
The use of glass, leather or aluminum are also in luxury products that they exhibit self, as can be done with a nice watch. Brands know, licked a product design with high-quality materials can be sold very expensive, Apple has understood this by displaying a 1019 euros for the most expensive smartphone version of its iPhone 6 Plus.
The phablettes Change the Game
Another fact to consider is the strong growth of the market for phablettes smartphones or giants. Consumers appreciate more and more the product range initiated by the Galaxy Note. Thus, the "Plus" versions of different brands often have larger screens. This allows to touch two segments, that of smartphones around 5 inches, and that of 5.5 inches or more.Discover: HTC One M9: all you need to know about the upcoming HTC smartphone!
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| HTC One M9 Plus Expensive Smartphone |
Most Expensive Smartphones: The psychological factor
Brands know, consumers always want what is the best. If price is a determining factor in the purchase act, some do not hesitate to spend fortunes every year or every two years for the "ultimate" mobile. It now remains for brands to move forward sufficiently convincing arguments.You Like the S6 but curved screen of S6 Edge take your eye? Left to take the high-end, why not take the one you really want? When you spend 650 euros, are you really 50 or almost 100 euros? If you take the best of the best, you will be quiet several years ... or until the next model in 8 months! You understood, high tariffs are not an obstacle for everyone, and the brands know how to be convincing.
To hide the lack of innovation and distinguish themselves?
Manufacturers must annually provide the best and stand out in one way or another competition. But you might know, the real innovations are rare in recent years. The autonomy issue has not been resolved, photo sensors are improving, but take great shots for a long time, and ever larger screen definitions are relevant to the limited time.Read: LG G4: all the latest information about the upcoming Korean phone
This is also the same goes for certain components. Mobile processors are often the same on the high end or have very similar performance and more than sufficient for all common uses. We also find the same image sensors on different models. All of which, for an experienced user, feel warmed or minor changes.
That leaves the design, development and use of different materials to stand out. The appearance of a phone is extremely important in the act of purchase, and the marks put the package on this point to distinguish themselves and to convince us that we must regularly change the smartphone, because our old model was further dropped. Now it's for you to tell us what do you think of this trend of high-end smartphones and their prices?
